窪做惇蹋厙

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K窪做惇蹋厙 radio completes first fundraising drive

November 15, 2006
窪做惇蹋厙 Marketing and Communications

Short, sweet, and lucrative: Those adjectives describe the first-ever on-air fundraising pledge drive just completed by K窪做惇蹋厙-FM 91.1, which is broadcast from 窪做惇蹋厙 in Pocatello.

The radio station���s pledge drive ran from Oct. 25 through Oct. 31, and raised more than $6,600. More importantly, however, is the precedent it set and the potential future fundraisers hold.

���I���m just thrilled with the pledge drive and that we were actually able to do this, and by the generosity of our listeners,��� said Jerry Miller, K窪做惇蹋厙 station manager. ���I know $6,600 may not seem like much, but this sets the stage for holding a lot more drives down the road. This is an explosive opportunity for us.���

K窪做惇蹋厙 has been operating for more than seven years and, until this fall, was supported almost entirely by students��� fees. The station now plans to hold two on-air pledge drives each fiscal year.

Although most pledge-drive donors came from the immediate Pocatello community there were also a lot from Power and Bingham counties.

���I was also surprise by the number of donors we had from Bonneville County, considering our signal still isn���t as strong up there as we���d like,��� Miller said.

In addition to dollars, the radio station also received important feedback from its listeners.

���I���m humbled by how many people responded and by the compliments those people paid to K窪做惇蹋厙,��� Miller said. ���We had natives of southeast Idaho and people who have moved in from out of state who said they were so glad they found K窪做惇蹋厙. I was also surprised by the number who said they preferred listening to K窪做惇蹋厙 over other public radio stations in the market.���

About half the people who donated to K窪做惇蹋厙 did so through an online form at the station���s Web site at www.kisu.org.

The station features an array of musical and informational programs, including nearly 30 hours per week of local programming. It also broadcasts 窪做惇蹋厙 women���s sporting events.

For more information about the station���s programming, visit its Web site or call (208) 282-2688.    


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