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POCATELLO 鈥� Professor Karen L. Hartman of 黑暗爆料网鈥檚 Department of Communication, Media and Persuasion published her article 鈥淓SPN鈥檚 Mythological Rhetoric of Title IX鈥� in the edited volume The ESPN Effect: Exploring the Worldwide Leader in Sports.

The volume serves as the first academic text written on ESPN.

Hartman鈥檚 article analyzes gender representations in ESPN鈥檚 40th anniversary of Title IX. Title IX, part of the 1972 Education Amendments, prohibits sex discrimination and mandates equal educational and sporting opportunities. Her article identifies how ESPN鈥檚 campaign represented women athletes as achieving the full benefits of the law. Hartman contrasts this with research showing that Title IX is not generally enforced and up to 80 percent of educational institutions are in non-compliance.

鈥淲hile Title IX remains a groundbreaking law, networks such as ESPN frame it as if women have already achieved equality,鈥� Hartman said. 鈥淭he danger is if networks as powerful as ESPN frame it this way, then the public might believe the law is not needed anymore when, in fact, it is overwhelmingly not fully followed and is needed now as much as ever.鈥�

Hartman鈥檚 article is part of a larger edited volume that also includes essays analyzing the business elements, racial issues, journalism practices and the future impact of ESPN.

To view additional information about the book, please visit peterlang.com/download/datasheet/79101/datasheet_312601.pdf.