窪做惇蹋厙 to Offer Professional Selling Masterclass to the Public
July 13, 2022
The Walter P. Brown Center for Sales Excellence in 窪做惇蹋厙's College of Business has partnered with 窪做惇蹋厙 Continuing Education and Workforce Training to offer a professional selling masterclass to the public.
Previously, this course was taught exclusively to students enrolled in 窪做惇蹋厙s College of Business. Dr. Shane Hunt, Dean of 窪做惇蹋厙s College of Business and Michael C. Ruettgers Professor of Marketing, and three 窪做惇蹋厙 College of Business instructors, John Nye, Don Zebe, and Kent Malinowski saw an opportunity to bring the course to industry leaders, entrepreneurs, sales associates/managers, and anyone interested in adding additional sales tactics to their current skill base.
The Walter P. Brown Center for Sales Excellence instructors are on a mission to create a dent in the selling universe by cultivating a culture of trust. Offering this class to industry was an opportunity to do just that.
I believe customers deserve an amazing buying experience. However, most customers resist interacting with salespeople. Our mission is to change this and elevate salespeople to the role of trusted advisor; so they are welcomed into any living room or boardroom, Malinowski said. Whether theyre selling hardware, firmware, software, haircare, or health care, from advertising to mergers and acquisitions, this course has something for everyone.
The seven-part Professional Selling Masterclass will begin in the fall. Coursework is broken up into an introductory Zoom session, followed by an in-person two-day boot camp and five half-day clinics. The masterclass begins in early September and runs until the first week of December. Flex scheduling will allow attendees to attend sessions over a variety of dates.
Attendees will gain a skill set that includes utilizing tactics to gain trust, deliver engaging presentations, establish a climate of collaboration, negotiating skills, and more. Group and early-bird rates are available.
For more information please contact 窪做惇蹋厙s Continuing Education and Workforce Training at 208-282-3372 or visit
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